Norton Property Group Expands Its Presence Across East Texas

JACKSONVILLE, Texas (TXAN 24) — Norton Property Group is expanding its presence across East Texas, building its real estate business around residential properties, land, investment opportunities and commercial real estate.

Led by REALTOR® Jerry-Michael Norton, the Jacksonville-based company serves clients throughout Cherokee County and surrounding communities, including Jacksonville, Rusk, Alto, Henderson and neighboring markets.

Norton said the company’s growth has been driven by a straightforward approach focused on accessibility, communication and aggressive marketing.

The company works with traditional home sellers as well as owners of acreage, ranch, investment and commercial properties. Its marketing strategy also increasingly incorporates social media, online advertising and property-specific campaigns designed to reach potential buyers both inside and outside East Texas.

“I started Norton Property Group with the goal of building something people in East Texas could trust,” Norton said.

The company’s work reflects the diversity of the regional real estate market, where buyers may be searching for first homes, rural acreage, investment opportunities or commercial locations.

Norton said the long-term goal is to continue growing while maintaining the personal approach that has helped establish the company.

“If you answer the phone, work hard, tell people the truth and market their property like it’s your own, the business will take care of itself,” Norton said.

As Norton Property Group takes on additional residential, land and commercial assignments, the company says it plans to expand its reach while maintaining its roots in the East Texas communities it serves.