Iconic Neighbours Soap Gets Mobile-First Makeover As TV Libraries Move Into Vertical Video
DALLAS, Texas (TXAN 24) — A television classic is getting a modern mobile makeover as RoseBerry Media and Fremantle announced plans to transform storylines from the long-running Australian soap Neighbours into vertical, mobile-first entertainment.
The project highlights a growing shift in the television industry toward short-form, smartphone-oriented programming—a trend increasingly relevant to media companies and creators operating in Texas’ large digital and entertainment markets.
RoseBerry will use its proprietary RedSnapper technology to identify characters, storylines and notable moments from the Neighbours archive and help editors adapt the material for vertical viewing.
First launched in 1985, Neighbours ran for more than 40 years and produced more than 9,300 episodes. The series became an international television export and helped launch the careers of stars including Kylie Minogue, Jason Donovan, Guy Pearce and Margot Robbie.
The first vertical Neighbours series is scheduled to debut this fall on epis, RoseBerry’s streaming service dedicated to premium vertical television.
RoseBerry says RedSnapper uses a 12-step, AI-assisted workflow designed to help creative teams analyze large television libraries and identify material that can be reshaped for mobile audiences.
For the media industry, the deal also demonstrates another potential use for artificial intelligence: extending the commercial life of established television libraries without requiring an entirely new production.
RoseBerry launched epis globally in July and says the service now features more than 100 titles, including original productions and established television intellectual property.
The company has also announced agreements with major content companies including A+E Global Media, All3Media International, Banijay Rights, Cineflix Rights and Fremantle to explore vertical adaptations of selected programming.
RoseBerry co-founder and CEO Guy Hameiri described Neighbours as a significant test of the company’s technology and its broader strategy of “library verticalization.”
Fremantle executive Jens Richter said the partnership provides an opportunity to bring established intellectual property to new audiences while exploring additional commercial opportunities for television archives.
Further details about the Neighbours vertical series are expected to be announced before its fall premiere.
Links:
RoseBerry
Fremantle
Epis
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