Dallas PULSE Announces ASICS Partnership Ahead of 2027 Season

Courtesy Dallas Pulse

FRISCO, Texas (TXAN 24) — Dallas PULSE and ASICS America Corporation announced Wednesday that ASICS will become the team’s Official Footwear Partner beginning with the 2027 season.

The partnership makes Dallas PULSE the first professional volleyball team in the United States to partner with ASICS.

Under the agreement, ASICS will provide performance footwear to Dallas PULSE athletes as the team prepares for its second season following a championship-winning inaugural campaign.

“Being selected as ASICS’ first professional volleyball team partner in the U.S. is a significant statement about Dallas PULSE and the future of our sport,” Dallas PULSE President and CEO Grady Raskin said.

Raskin said the partnership comes at a pivotal time for professional volleyball, with the sport continuing to expand across the country.

ASICS Director of Sports Marketing Ben Cesar said the company is excited to invest in the continued growth of volleyball and women’s athletics.

“The momentum behind women’s volleyball across the country at all age and skill levels is undeniable,” Cesar said.

The partnership also aligns with ASICS’ founding philosophy, “Anima Sana In Corpore Sano,” meaning “Sound Mind, Sound Body.” The company has emphasized its support for women in sports and research examining the connection between movement and mental well-being.

Dallas PULSE plays its home matches at Comerica Center in Frisco and enters 2027 as the defending MLV champion.

The organizations said additional details involving player collaborations, fan experiences, community programming and special events will be announced throughout the 2027 season.